Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.

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Work

KAME Brand Preview Image

KAME

Concept and design of the Japanese catering brand KAME.

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Pulp-Art Preview Image

PULP-ART

Book design for the artist Roswitha Paetel.

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Olymp

Olymp

Relaunch of the men’s fashion brand Olymp, as well as the design of the product range.

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Japanese School Preview Image

Japanese School

Logo and anniversary design for the Japanese school Chuo-Gakuen.

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Kunst als Negation

Kunst als Negation

Conception and design of the publication by Dr. Lars Mextorf.

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Kroh Brand Preview Image

Daniel Kroh

Branding for the sustainable fashion label Daniel Kroh.

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MORE Preview Image

MORE

Analogue and digital customer magazine for EGGER.

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Zoom

Zoom

Cross-media development of corporate identity with campaign for the launch of the trade collection Zoom.

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Meier Greve Preview Image

Meier-Greve

Corporate design for the law firm Meier-Greve.

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Cirkularis 8 Preview Image

CIRKULARIS 8

Name development and corporate design for the architect Kristoff DuBose.

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Handmade Berlin

Handmade Berlin

Design of the corporate identity and development of a tagline.

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Egger

Egger

Relaunch of the brand EGGER.

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Egoshooter

Egoshooter

Conception and design of a publication by Prof. Dr. Günzel.

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SAMWIN

Samwin

Relaunch of the brand Samwin, development of brand architecture, trade fair design, motion design and sound branding.

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Patientenpraxis

Patientenpraxis

Corporate identity, including naming, tagline and signage system for a medical practice.

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Friends of Design

Friends Of Design

Design of a corporate identity for a design school in Cape Town.

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ADAC

ADAC Reisemagazin

Design and revision of ADAC Reisemagazin.

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Siebenblau

Siebenblau

Corporate design for an organic and fair-trade textile shop.

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AO

A O

Name development and corporate design for a photography agency run by Daniela Eger.

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Gies

Gies

Branding for the 111th anniversary and event year, revision of the brand architecture, packaging and trade-fair appearance.

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Konen

Konen

Corporate design and branding for the fashion house Konen in Munich. Design of a range of the house brands.

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Laetitia Stals

Laetitia Stals

Corporate design for the musician and DJ Laetitia Stals.

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Lehre als Abenteuer

Lehre als Abenteuer

Conception and design of a publication on improvements in higher education for Campus Verlag.

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Kühlhaus

Kühlhaus

Design of a corporate identity and development of a tagline.

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Vorsorge Magazin

Vorsorge Magazin

For the Hypovereinsbank a magazine was conceived and designed on the theme of healthcare.

Simplicol

Simplicol

Revision of the Simplicol logo, designed for Odeonzwo.

Anleger Finanzmagazin

Anleger Finanzmagazin

Conception and design of the Anleger Finanzmagazin for the Hypovereinsbank.

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TIER TV

Tier TV

Design of a corporate identity for a digital special-interest station.

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KÖ

Logo design. Kö is the name of a catering company specialising in soups.

Ristorante Ticino

Ristorante Ticino

For the four-star Dorint Hotel in Hamburg it was a matter of creating a corporate design to be used for the chinaware and menu.

Fütterer:id

Fütterer:id

A corporate design with the mascot “Ü” developed for the designer Prof. Dirk Fütterer.

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Marlboro Reisen

Marlboro Reisen

As art director of the magazine it was necessary to provide via the design an emotional dimension for information in the form of booking tables, reports on ski slopes and many detailed descriptions and to introduce brand elements.

BOSS

Hugo Boss

Conception and design of the annual report for Hugo Boss.

MAMEIDO

MAMEIDO

Logo creation for the lifestyle accessory company Mameido.