Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.

CLOSE

Egger

Relaunch of the Egger brand.

Egger Logo

In a branding process with the company Egger the brand architecture and the corporate design were redefined. In the course of the transition from a small enterprise to a company brand the transition process was used to consolidate and give a clearer expression of the brand’s core message. “More from wood”, EGGER’s tagline, was given more emphasis in the communication tools and given more applications. The revision of the logo and the design was developed and accompanied in successive phases.

Developed as creative director at Playframe.