Volker Pook


Relaunch of the Egger brand.

Egger Logo

In a branding process with the company Egger the brand architecture and the corporate design were redefined. In the course of the transition from a small enterprise to a company brand the transition process was used to consolidate and give a clearer expression of the brand’s core message. “More from wood”, EGGER’s tagline, was given more emphasis in the communication tools and given more applications. The revision of the logo and the design was developed and accompanied in successive phases.

Developed as creative director at Playframe.