The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.
Concept and design of the Japanese catering brand KAME.
Book design for the artist Roswitha Paetel.
Relaunch of the men’s fashion brand Olymp, as well as the design of the product range.
Logo and anniversary design for the Japanese school Chuo-Gakuen.
Conception and design of the publication by Dr. Lars Mextorf.
Branding for the sustainable fashion label Daniel Kroh.
Analogue and digital customer magazine for EGGER.
Cross-media development of corporate identity with campaign for the launch of the trade collection Zoom.
Corporate design for the law firm Meier-Greve.
Name development and corporate design for the architect Kristoff DuBose.
Design of the corporate identity and development of a tagline.
Relaunch of the brand EGGER.
Conception and design of a publication by Prof. Dr. Günzel.
Relaunch of the brand Samwin, development of brand architecture, trade fair design, motion design and sound branding.
Corporate identity, including naming, tagline and signage system for a medical practice.
Design of a corporate identity for a design school in Cape Town.
Design and revision of ADAC Reisemagazin.
Corporate design for an organic and fair-trade textile shop.
Name development and corporate design for a photography agency run by Daniela Eger.
Branding for the 111th anniversary and event year, revision of the brand architecture, packaging and trade-fair appearance.
Corporate design and branding for the fashion house Konen in Munich. Design of a range of the house brands.
Corporate design for the musician and DJ Laetitia Stals.
Conception and design of a publication on improvements in higher education for Campus Verlag.
Design of a corporate identity and development of a tagline.
For the Hypovereinsbank a magazine was conceived and designed on the theme of healthcare.
Revision of the Simplicol logo, designed for Odeonzwo.
Conception and design of the Anleger Finanzmagazin for the Hypovereinsbank.
Design of a corporate identity for a digital special-interest station.
Logo design. Kö is the name of a catering company specialising in soups.
For the four-star Dorint Hotel in Hamburg it was a matter of creating a corporate design to be used for the chinaware and menu.
A corporate design with the mascot “Ü” developed for the designer Prof. Dirk Fütterer.
As art director of the magazine it was necessary to provide via the design an emotional dimension for information in the form of booking tables, reports on ski slopes and many detailed descriptions and to introduce brand elements.
Conception and design of the annual report for Hugo Boss.
Logo creation for the lifestyle accessory company Mameido.