For the Kanzlei für Privatrecht of Alexander Meier-Greve, a new corporate identity was developed. The wordmark suggests a confidential conversation between lawyer and client, and stands for the sharing of expertise without condescension. This is further expressed through the use of photography, and represents the office as a place of trust. Similarly, the personal impression as well as the location Berlin should, through the visual language, emphasise the individual character. The new functionally optimised website contains a video statement by Alexander Meier-Greve conveying unusual warmth and authenticity.

Photo: Magnus Aspelin, Film: Oleg Klassen