Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.



Corporate design for an organic and fair-trade textile shop

For the first fully certified organic and fair-trade textile shop in Berlin a new corporate design was conceived and developed. The trademark stands for both an abstract visualisation of cotton as well as for the seven stylized people that form into a circle as metaphor for the earth’s globe. Sustainability in the positioning of the business model becomes the expression of identity and approach.