Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.

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Konen

Corporate design and branding for the fashion house Konen in Munich. Design of a range of the house brands.

Labels

The renovation of the flagship store was the occasion for a new brand presence of the fashion house Konen. The logo reflects the distinctive architecture with its four stories and asymmetric curves. Its elegant lines stand for the dynamic nature of the business, and their distinct shape makes the tradition-rich brand instantly recognisable. The special shape of the lines should also be adopted in the design of the pylon of the house, which provides orientation. With their great elegance the likewise newly designed range of house brands address their heterogeneous target audience at a similarly high level.

Developed as responsible senior designer for Peter Schmidt Studios.