The renovation of the flagship store was the occasion for a new brand presence of the fashion house Konen. The logo reflects the distinctive architecture with its four stories and asymmetric curves. Its elegant lines stand for the dynamic nature of the business, and their distinct shape makes the tradition-rich brand instantly recognisable. The special shape of the lines should also be adopted in the design of the pylon of the house, which provides orientation. With their great elegance the likewise newly designed range of house brands address their heterogeneous target audience at a similarly high level.
Developed as responsible senior designer for Peter Schmidt Studios.