Volker Pook


Design of a corporate identity and development of a tagline.

For the newly created art and exhibition space Kühlhaus a corporate identity was developed that is simple and significant. The historically charged architecture of the restored cold-storage warehouse in Berlin is a striking setting for spectacular exhibitions and shows. It accommodates a square, atrium-like space with a side length of approximately ten metres. This stage is visualized in the three-dimensionally designed logo. The logo can be used in a flexible way and has a strong presence, which is further supported by the transparent base element. The tagline “Seven Floors of Art” refers to the seven floors of the building available for the arts. The colour was inspired by the historical red-brick façade and the iron structure inside.