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General Electric Branding General Electric Branding General Electric Branding General Electric Branding

General Electric

Branding

For General Electric, Wolff Olins gave the brand architecture a new structure and initiated a comprehensive branding process. The various diverse areas of the company were thereby harmoniously united in their visual language under the umbrella brand. For internal communication, the color scheme was reduced and focused on the use of black. In external communication, the color blue evokes emotion, and thus serves as a guideline in the comprehensive communication strategy for GE.

General Electrics