Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.



Relaunch of the brand Samwin, development of brand architecture, trade fair design, motion design and sound branding.

After the development of the communication strategy, a comprehensive corporate design was developed for an Austrian telecommunication provider with the aim of converting the complex software product with its various manifestations and configurations into a modern design form. In addition, in the brand hierarchy the product features were examined and given expression with a new tagline. The central visual design element became the speech bubble, which is understood as a sign for language in 95% of all countries. To enable a broad communication in current media, the design was optimally adapted to the modern channels: mobile, interactive and film. From Web presence to office equipment the brand acquires in all elements of communication an eye-catching and internationally recognisable profile.

Developed as creative director at Playframe.