Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.


Laetitia Stals

Corporate design for the musician and DJ Laetitia Stals.

The coupling of the letters A and E in Laetitia Stals’ name was the inspiration for the idea of using the ligature for the visual in her logo. This ligature has a very harmonious form and can therefore also stand for the musician’s sound production. The logo is formed from an inverted form of the ligature and thereby becomes an abstract but still identifiable symbol.