Volker Pook

Laetitia Stals

Corporate design for the musician and DJ Laetitia Stals.

The coupling of the letters A and E in Laetitia Stals’ name was the inspiration for the idea of using the ligature for the visual in her logo. This ligature has a very harmonious form and can therefore also stand for the musician’s sound production. The logo is formed from an inverted form of the ligature and thereby becomes an abstract but still identifiable symbol.