It is possible to pay closer attention to the things we experience. To see something does not mean that we have experienced it. Only when a number of senses are addressed, which make a brand something to be experienced, do we properly register the visually conveyed message. Because we want to recognise and understand the things we see, brand recognition comes before brand consideration.

In the flood of images that we are currently exposed to, all information that our brains consider unimportant is filtered out. Each day we come into contact with around 3,500 brand messages. Which ones do we remember the next day? To stage brands and products in a distinctive way is the goal of a brand experience. In order for this experience not to become an experiment, the communication should be carried out in a strategic way and effectively implemented.