Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.


Artists & Organisation

Name development and corporate design for a photography agency run by Daniela Eger.

Artists and Organisation

For a photography agency a name and a corporate identity were needed. After a strategic branding process and the development of a brand image “A O” was selected from a range of solutions as an acronym for the visual identity. It stands for “Artist and Organisation”, but also for “Alpha and Omega”, the first and last letters of the Greek alphabet, and hence for the core service of the agency, which covers all aspects of business. Furthermore, the ligature of the logo stands for the relation between clients and photographers. With the visiting card a further aspect of the agency’s core values could be reflected. The card is printed with thermo-sensitive ink, and only becomes clearly visible in fluorescent green through the warmth of the hand when touched. With this special effect the idea of making the impossible possible or of making something visible in a special way is communicated.

The project was realised with Tobias Honert and Jan Wirth.