Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.



A corporate design with the mascot “Ü” developed for the designer Prof. Dirk Fütterer.

For the development of the corporate design the umlaut “Ü” in the name of the designer Prof. Dirk Fütterer was singled out as a special element, since the accent only features in few languages, and one can easily make a connection with Germany. As a flexible element instead of a fixed lockup to the logo it takes on different forms in different communication tools and has the ability to surprise. To reflect, surprise and convince are the strengths of the designer, which through the unconventional use of the mascot are given a comic boost.