Volker Pook


A corporate design with the mascot “Ü” developed for the designer Prof. Dirk Fütterer.

For the development of the corporate design the umlaut “Ü” in the name of the designer Prof. Dirk Fütterer was singled out as a special element, since the accent only features in few languages, and one can easily make a connection with Germany. As a flexible element instead of a fixed lockup to the logo it takes on different forms in different communication tools and has the ability to surprise. To reflect, surprise and convince are the strengths of the designer, which through the unconventional use of the mascot are given a comic boost.