Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.


Japanese School

Logo and anniversary design for the Japanese school Chuo-Gakuen

The Japanese school Chuo-Gakuen in Berlin required a reworking of their logo as well as a key visual to mark their 20th anniversary. The challenge of the project was to create a strong symbol for non-verbal Japanese identification as well as the cultural link to Berlin. The iconic Japanese flag and the emblematic Berlin Television Tower – as the tallest and therefore most visible symbol of Berlin – are combined to form a syntactically simple logo with a high semantic charge.

Logo exploration

Alternative Logo Artwork