The annual report for Hugo Boss AG sets stage for the company's product portfolio. Each area was honored with a special color in the design, setting a different tone for sports, golf, women and men. Numerous chapters and the highlights of the year separate the different sections. The haptic experience of the report is staged through the materiality and finishing techniques, in order to also meet the demands of a premium brand in the print product. The Hugo Boss Art Award, which is presented at the Guggenheim Museum in New York, establishes an expanded event segment for the brand.