Volker Pook

Logo Overlay

The family name Pook is written in Japanese in a katakana phonetic translation using the characters “pu” and “ku”. Katakana (Jap. 片仮名 or カタカナ) is a syllabary, a set of symbols that represent syllables. Besides hiragana, it is the second Japanese syllabary. Each katakana symbol stands as a syllabogram either for a vowel or a consonant with the following vowel. Since my wife is Japanese and my children are half Japanese I am trying to learn this language.

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MORE

Analogue and digital customer magazine

For the Austrian client Egger, an analogue and digital customer magazine was conceived and designed. The title MORE is an allusion to the tagline “MORE FROM WOOD”, which complements the umbrella brand. The highlighted “E”, which serves as a logo on the cover, gives rise to the full title, MORE, only when both the front and back of the cover are looked at. The “E” is also a quotation of the umbrella brand logo “Egger”. The conceptual and editorial work was provided by Playframe in cooperation with Raufeld Medien.